Privacy Policy

1. Data Protection at a Glance

General Information

The following notes provide a brief overview of what happens to your personal data when you visit this website. Personal data is any information that can be used to identify you personally. Detailed information on data protection can be found in our privacy policy, which is listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact information in the "Information on the Data Controller" section of this privacy policy.

How do we collect your data?

Some of your data is collected when you provide it to us. This may, for example, include data that you enter into a contact form.

Our IT systems collect other data automatically or with your consent when you visit the website. This data is primarily technical in nature (e.g., web browser, operating system, or time of page view). This data is collected automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure that the website functions properly. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated through the website, the data you provide will also be processed for contract offers, orders, or other order-related inquiries.

What rights do you have regarding your data?

You have the right at any time to obtain information free of charge regarding the source, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to the processing of your data, you may withdraw this consent at any time with future effect. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to file a complaint with the competent supervisory authority.

You can contact us at any time for this purpose or if you have any further questions regarding data protection.

Analysis Tools and Third-Party Tools

When you visit this website, your browsing activity may be analyzed for statistical purposes. This is primarily done using so-called analytics tools.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior and generates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment information, and other data related to the purchase (e.g., phone number, amount of sales made, etc.). For analytics purposes, Shopify stores cookies in your browser.

For more information, please refer to Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. If consent has been requested, the processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Order Processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Shopify CDN and Cloud Services

In addition, we use Shopify CDN (cdn.shopify.com) to deliver website content more quickly and Shopify Cloud Services (shopifysvc.com) to provide advanced store features. These services process technical data such as IP addresses, browser information, and usage data to optimize website performance.

Cloudflare

We use the service "Cloudflare." The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Cloudflare offers a globally distributed Content Delivery Network (CDN) with DNS. Technically, the data transfer between your browser and our website is routed through Cloudflare’s network. This allows Cloudflare to analyze the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the Internet. Cloudflare may also use cookies or other technologies to identify internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in ensuring that our website is as error-free and secure as possible (Art. 6(1)(f) GDPR).

The transfer of data to the United States is based on the EU Commission's standard contractual clauses. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Order Processing

3. General Notes and Required Information

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with applicable data protection laws and this privacy policy.

When you use this website, various types of personal data are collected. Personal data is information that can be used to identify you personally. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

Please note that data transmission over the Internet (e.g., when communicating via email) may involve security risks. It is not possible to completely protect data from access by third parties.

Note on the Responsible Body

The entity responsible for data processing on this website is:

LOULEX GmbH
Jahnstr. 14
72406 Bisingen
Germany

Phone: TELEPHONE NUMBER FOLLOWS
E-Mail: info@loulex.eu

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Retention Period

Unless a more specific retention period is specified in this privacy policy, your personal data will remain with us until the purpose for processing the data no longer applies. If you submit a valid request for deletion or withdraw your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for retaining your personal data (e.g., retention periods under tax or commercial law); in such cases, deletion will occur once these grounds no longer apply.

General Notes on the Legal Basis for Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, insofar as special categories of data pursuant to Article 9(1) of the GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing also takes place on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your terminal device (e.g., via device fingerprinting), data processing also takes place on the basis of Section 25(1) of the TDDDG. Consent may be revoked at any time. If your data is required for the fulfillment of a contract or for the performance of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data, if it is necessary for the fulfillment of a legal obligation, on the basis of Art. 6(1)(c) GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. Information about the respective applicable legal bases in individual cases can be found in the following paragraphs of this privacy policy.

Note on the Transfer of Data to Third Countries Not Considered Safe Under Data Protection Law and the Transfer to U.S. Companies Not Certified Under the DPF

Among other things, we use tools from companies based in third countries that are not considered safe under data protection law, as well as U.S. tools whose providers are not certified under the EU-U.S. Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that in third countries that are not considered safe under data protection law, a level of data protection comparable to that of the EU cannot be guaranteed.

We would like to point out that the United States generally has a level of data protection comparable to that of the EU and is therefore considered a safe third country. Data transfers to the United States are therefore permitted if the recipient is certified under the "EU-US Data Privacy Framework" (DPF) or has provided appropriate additional safeguards. Information on transfers to third countries, including the recipients of the data, can be found in this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external parties. In some cases, it is necessary to transfer personal data to these external parties. We only transfer personal data to external parties if this is necessary for the performance of a contract, if we are legally required to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) of the GDPR in the disclosure, or if another legal basis permits the disclosure. When using data processors, we only transfer personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a data processing agreement is required. 1(f) of the GDPR in the disclosure, or if another legal basis permits the disclosure. When using data processors, we only transfer our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You may withdraw any consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ARTICLE 6(1)(e) OR (f) OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS RELATED TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA IN QUESTION UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to File a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place where the alleged infringement occurred. The right to lodge a complaint exists regardless of other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request that the data be transferred directly to another controller, this will only be done to the extent that it is technically feasible.

Information, Correction, and Deletion

In accordance with applicable laws, you have the right at any time to request free information about your stored personal data, its source and recipients, and the purpose of the data processing, as well as the right to have this data corrected or deleted if necessary. For this purpose, or if you have any further questions regarding personal data, please feel free to contact us at any time.

Right to Restriction of Processing

You have the right to request that the processing of your personal data be restricted. You may contact us at any time for this purpose. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. While we are reviewing the matter, you have the right to request that we restrict the processing of your personal data.
If your personal data has been or is being processed unlawfully, you can request that the processing be restricted instead of deleted.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of deleted.
If you have lodged an objection pursuant to Article 21(1) of the GDPR, a balance must be struck between your interests and ours. Until it has been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data—apart from their storage—may only be processed with your consent, or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can tell that the connection is encrypted because the address bar in your browser changes from "http://" to "https://" and because a padlock icon appears in the address bar.

If SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after entering into a fee-based contract, you are required to provide us with your payment information (e.g., account number for direct debit authorization), this information is necessary for processing your payment.

Payment transactions using standard payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can tell that the connection is encrypted because the address bar in your browser changes from "http://" to "https://" and because a padlock icon appears in the address bar.

When using encrypted communication, the payment information you send to us cannot be read by third parties.

Objection to Advertising Emails

We hereby object to the use of contact information published in accordance with legal disclosure requirements for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising materials, such as spam emails.

4. Data Collection on This Website

Cookies

Our Internet pages use so-called "cookies". Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website - the server log files must be recorded for this purpose.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, we will store and process your inquiry, including all personal data (name, inquiry), for the purpose of processing your request. We will not pass on this data without your consent.

The data you send to us via contact requests will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular statutory retention periods - remain unaffected.

Registration on this website

You can register on this website in order to use additional functions on the site. We will only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise we will refuse your registration.

In the event of important changes, for example to the scope of the offer or technically necessary changes, we will use the e-mail address provided during registration to inform you in this way.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if necessary, for the initiation of further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of visit, operating systems used and origin of the user. This data is assigned to the user's end device. It is not assigned to a user ID.

We can also use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data records and uses machine learning technologies for data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP anonymization

Google Analytics IP anonymization is activated. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find more information on how Google Analytics handles user data in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Adsense, we can display targeted advertisements from third-party companies on our website. The content of the advertisements is based on your interests, which Google determines based on your previous user behavior. Furthermore, contextual information such as your location, the content of the website you have visited or the Google search terms you have entered are also taken into account when selecting the appropriate advertisement.

Google AdSense uses cookies, web beacons (invisible graphics) and similar recognition technologies. This allows information such as visitor traffic on these pages to be analyzed.

The information collected by Google Adsense about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored by you.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://business.safety.google/adscontrollerterms/sccs/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offer to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising by clicking on the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

Among other things, we use Google Ads Remarketing customer matching to create target groups. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they are shown suitable advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google conversion tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We find out the total number of users who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

You can find more information about Google Conversion Tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Klaviyo

We have integrated Klaviyo into this website. The provider is Klaviyo Inc., 125 Summer Street, 6th Floor, Boston, MA 02110, USA (hereinafter “Klaviyo”).

Klaviyo is a marketing automation tool that helps e-commerce merchants send emails, text messages, and push notifications, as well as collect customer reviews.

For this purpose, Klaviyo stores consent for email marketing. The following data may be processed in particular: name, phone number, email address, address information, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo’s online system, website, or email, browser used, operating system used, referrer URL).

Klaviyo is used in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. Consent may be withdrawn at any time.

Further details can be found in the provider's privacy policy at https://www.klaviyo.com/legal/privacy.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/6149.

The provider uses standard contractual clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.

Order processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Loox

We use Loox to manage customer reviews and product reviews. The provider is Loox Ltd., Israel.

Loox allows us to collect, display, and manage product reviews. Personal data such as email addresses, names, and review content may be processed. Loox may set cookies and collect technical data.

The use is based on Article 6(1)(f) of the GDPR (legitimate interest in customer feedback) or Article 6(1)(a) of the GDPR (consent), if consent has been obtained.

Further information can be found in Loox's privacy policy: https://loox.io/privacy.

PageFly

We use PageFly to create and edit website pages. The provider is PageFly Pte. Ltd., Singapore.

PageFly allows us to create and optimize landing pages and store pages. Cookies may be set (e.g., AWSALBCORS, connect.sid), and technical data such as IP addresses, browser information, and usage data may be processed.

The use is based on Article 6(1)(f) of the GDPR (legitimate interest in website optimization).

Further information can be found in PageFly's privacy policy: https://pagefly.io/privacy-policy/.

Weglot

We use Weglot for the automatic translation of our website. The provider is Weglot SAS, France.

Weglot enables the multilingual display of our website through automatic translations. IP addresses, language preferences, browser language, and usage data may be processed.

This use is based on Article 6(1)(f) of the GDPR (legitimate interest in the international accessibility of our website).

Further information can be found in Weglot's privacy policy: https://weglot.com/privacy/.

UNPKG

This website uses UNPKG to load JavaScript libraries and web resources. The provider is UNPKG.com, USA.

UNPKG is a Content Delivery Network (CDN) that may process your IP address and technical data when loading certain website features.

The use is based on Article 6(1)(f) of the GDPR (technically necessary for website functionality).

For more information, visit: https://unpkg.com.

Fab Marquee Scrolling Text

We use Fab Marquee for animated text displays and scrolling text on our website. The provider is Fab Apps.

This app allows you to display scrolling text for announcements and promotional messages. Technical data such as IP addresses and browser information may be processed.

The use is based on Article 6(1)(f) of the GDPR (legitimate interest in website design).

For more information, see the app documentation in the Shopify App Store.

Link tracking services

We use link tracking services to analyze email and marketing links. These can be provided through various installed apps (such as TrackiPal or email marketing tools).

When you click on links, your IP address, referrer information, and usage data may be collected for analysis purposes.

The use is based on Article 6(1)(f) of the GDPR (legitimate interest in marketing analysis) or Article 6(1)(a) of the GDPR (consent), if consent has been obtained.

Shopify Flow

We use Shopify Flow to automate store processes. The provider is Shopify Inc.

Flow enables automated workflows and can process customer data, order information, and usage data.

The use is based on Article 6(1)(b) of the GDPR (performance of a contract) and Article 6(1)(f) of the GDPR (legitimate interest in shop automation).

Meta Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the United States and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta ad. This enables the effectiveness of Meta ads to be evaluated for statistical and market research purposes and helps optimize future advertising efforts.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing it to be linked to the respective user profile on Facebook or Instagram, and Meta may use the data for its own advertising purposes in accordance with Meta’s data usage policy (https://de-de.facebook.com/about/privacy/). This enables Meta to display advertisements on Facebook or Instagram pages and other advertising channels. As the site operator, we have no control over this use of the data.

The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

We use the extended matching feature within the Meta Pixel.

Extended matching allows us to transmit various types of data (e.g., place of residence, state, ZIP code, hashed email addresses, names, gender, date of birth, or phone number) about our customers and prospective customers that we collect via our website to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. In addition, extended matching improves the attribution of website conversions and expands custom audiences.

To the extent that personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection of the data and its transmission to Meta. The processing carried out by Meta after the transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been set forth in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for ensuring the tool is implemented on our website in compliance with data protection regulations. Meta is responsible for the data security of Meta products. Data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram can be exercised directly with Meta. If you exercise data subject rights with us, we are obligated to forward them to Meta.

The transfer of data to the United States is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find more information about the protection of your privacy in Meta's privacy notices: https://de-de.facebook.com/about/privacy/.

You can also disable the "Custom Audiences" remarketing feature in the ad settings under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook or Instagram account, you can opt out of usage-based advertising from Meta on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when processing data in the United States. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).

With the help of TikTok Pixel, we can show website visitors who have viewed our offers interest-based advertising on TikTok (TikTok Ads). At the same time, with the help of TikTok Pixel, we can determine how effective our advertising on TikTok is. This allows us to evaluate the effectiveness of TikTok ads for statistical and market research purposes and optimize them for future advertising campaigns. Various usage data are processed here, such as IP address, page views, dwell time, operating systems used, and the user’s location, as well as information about the ad a person clicked on TikTok or an event that was triggered (timestamp). This data is combined into a user ID and assigned to the respective device of the website visitor.

The use of this service is based on your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. You may withdraw your consent at any time.

The transfer of data to third countries is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Order processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

6th Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the email address provided and that you consent to receiving the newsletter. No additional data will be collected, or only on a voluntary basis. We use this data exclusively to send you the requested information and do not share it with third parties.

The processing of the data entered in the newsletter registration form is based solely on your consent (Art. 6(1)(a) GDPR). You may withdraw your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time, for example via the "unsubscribe" link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the withdrawal of consent.

The data we collect for the purpose of newsletter subscriptions will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be removed from the newsletter distribution list after you unsubscribe or once the purpose for which it was collected has been fulfilled. We reserve the right to delete or block email addresses from our newsletter distribution list at our discretion, based on our legitimate interest pursuant to Article 6(1)(f) of the GDPR.

Data that we store for other purposes is not affected by this.

After you unsubscribe from the newsletter distribution list, your email address may be added to a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist will be used solely for this purpose and will not be combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Article 6(1)(f) of the GDPR). There is no time limit on the storage of this data in the blacklist . You may object to this storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

Google Fonts (local hosting)

This page uses Google Fonts, provided by Google, to ensure consistent font display. The Google Fonts are installed locally. No connection is made to Google's servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

OpenStreetMap

We use the OpenStreetMap (OSM) map service.

We integrate map data from OpenStreetMap hosted on the servers of the OpenStreetMap Foundation, located at St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. The United Kingdom is considered a safe third country under data protection law. This means that the United Kingdom has a level of data protection that corresponds to the level of data protection in the European Union. When using OpenStreetMap maps, a connection is established to the servers of the OpenStreetMap Foundation. Your IP address and other information about your activity on this website may be transmitted to the OSMF. OpenStreetMap may store cookies in your browser or use comparable recognition technologies for this purpose.

The use of OpenStreetMap serves to present our online offerings in an appealing manner and to ensure that the locations we indicate on the website can be easily located. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. If consent has been requested, the processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

8. E-commerce and payment providers

Processing of customer and contract data

We collect, process, and use personal customer and contract data for the establishment, structuring, and modification of our contractual relationships. We collect, process, and use personal data regarding the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Article 6(1)(b) of the GDPR.

The collected customer data will be deleted after the order is completed or the business relationship is terminated and any applicable statutory retention periods have expired. Statutory retention periods remain unaffected.

Data transfer upon conclusion of a contract for online stores, merchants, and product shipping

When you order goods from us, we share your personal data with the shipping company responsible for delivery and with the payment service provider responsible for processing the payment. We only disclose the data necessary for the respective service provider to fulfill its obligations. The legal basis for this is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or for taking steps prior to entering into a contract. If you have given your consent in accordance with Article 6(1)(a) of the GDPR, we will transfer your email address to the shipping company responsible for delivery so that it can inform you about the shipping status of your order via email; you may revoke your consent at any time.

Payment services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g., name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of processing the payment. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Article 6(1)(b) of the GDPR (contract processing) and is in the interest of a smooth, convenient, and secure payment process (Article 6(1)(f) of the GDPR). If your consent is requested for certain actions, Article 6(1)(a) of the GDPR serves as the legal basis for data processing; consent may be revoked at any time with future effect.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The transfer of data to the United States is based on the EU Commission's standard contractual clauses. You can find details here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For more information, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. You can find Apple's privacy policy at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find Google's privacy policy here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g., installment purchases). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can find more information about this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Instant Transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). With the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to fulfill our obligations. If you have chosen the "Sofortüberweisung" payment method, you transmit your PIN and a valid TAN to Sofort GmbH, which it uses to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us using the TAN you have provided. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft facility, and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment details you entered and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address, and, if applicable, other data required for payment processing. The transmission of this data is necessary to unequivocally verify your identity and to prevent fraud attempts. For details on payment via Sofortüberweisung, please refer to the following link: https://www.klarna.com/sofort/.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter "American Express").

American Express may transfer data to its parent company in the United States. The data transfer to the United States is based on the Binding Corporate Rules. You can find details here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

Further information can be found in American Express's privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter "Mastercard").

Mastercard may transfer data to its parent company in the United States. The data transfer to the United States is based on Mastercard's Binding Corporate Rules. You can find details here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter "VISA").

Great Britain is considered a safe third country under data protection law. This means that Great Britain has a level of data protection that is equivalent to that of the European Union.

VISA may transfer data to its parent company in the United States. The data transfer to the United States is based on the EU Commission's standard contractual clauses. You can find details here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

Further information can be found in VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.