Privacy Policy

1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Note on the Responsible Body" section of this privacy policy.

How do we collect your data?

Some of your data is collected when you provide it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This is mainly technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders or other order inquiries.

What rights do you have regarding your data?

You have the right at any time to obtain free information about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have a right to lodge a complaint with the competent supervisory authority.

You can contact us at any time for this purpose and for further questions on the subject of data protection.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behavior can be statistically evaluated. This is mainly done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, and customer behavior and creates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment information, and other data related to the purchase (e.g., phone number, amount of sales made, etc.). For analytics, Shopify stores cookies in your browser.

For details, please refer to Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

Order Processing

We have concluded an order processing contract (AVV) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that this processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Shopify CDN and Cloud Services

In addition, we use Shopify CDN (cdn.shopify.com) for faster delivery of website content and Shopify Cloud Services (shopifysvc.com) for extended shop functionalities. These services process technical data such as IP addresses, browser information, and usage data to optimize website performance.

Cloudflare

We use the service "Cloudflare". The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Cloudflare offers a globally distributed Content Delivery Network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyze the data traffic between your browser and our website and to serve as a filter between our servers and potentially malicious traffic from the Internet. Cloudflare may also use cookies or other technologies to recognize internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Order Processing

3. General Notes and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Note on the Responsible Body

The responsible body for data processing on this website is:

LOULEX GmbH
Jahnstr. 14
72406 Bisingen
Deutschland

Telefon: TELEFONNUMMER FOLGT
E-Mail: info@loulex.eu

The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage Period

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing ceases. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to exist.

General Notes on the Legal Basis for Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data according to Art. 9 para. 1 GDPR are processed. In the event of express consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access to information in your terminal device (e.g. via device fingerprinting), data processing also takes place on the basis of § 25 para. 1 TDDDG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the performance of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data, if it is necessary for the fulfillment of a legal obligation, on the basis of Art. 6 para. 1 lit. c GDPR. Data processing can also take place on the basis of our legitimate interest according to Art. 6 para. 1 lit. f GDPR. Information about the respective applicable legal bases in individual cases can be found in the following paragraphs of this privacy policy.

Note on the Transfer of Data to Third Countries not Considered Safe under Data Protection Law and the Transfer to US Companies not Certified under DPF

Among other things, we use tools from companies based in third countries that are not considered safe under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data can be transferred to these countries and processed there. We would like to point out that in third countries that are not secure under data protection law, a data protection level comparable to that of the EU cannot be guaranteed.

We point out that the USA generally has a data protection level comparable to that of the EU as a safe third country. Data transfer to the USA is therefore permissible if the recipient has a certification under the "EU-US Data Privacy Framework" (DPF) or has appropriate additional guarantees. Information on transfers to third countries, including the data recipients, can be found in this privacy policy.

Recipients of Personal Data

In the course of our business activities, we work with various external bodies. In some cases, it is necessary to transmit personal data to these external bodies. We only pass on personal data to external bodies if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest according to Art. 6 para. 1 lit. f GDPR in the disclosure or if another legal basis permits the disclosure. When using order processors, we only pass on personal data of our customers on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to lodge a complaint exists irrespective of other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Information, Correction and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/happens unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on this Website

If, after concluding a fee-based contract, there is an obligation to transmit your payment data to us (e.g. account number for direct debit authorization), this data is required for payment processing.

Payment transactions via common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to Advertising E-mails

The use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information material is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

4. Data Collection on this Website

Cookies

Unsere Internetseiten verwenden so genannte „Cookies“. Cookies sind kleine Datenpakete und richten auf Ihrem Endgerät keinen Schaden an. Sie werden entweder vorübergehend für die Dauer einer Sitzung (Session-Cookies) oder dauerhaft (permanente Cookies) auf Ihrem Endgerät gespeichert. Session-Cookies werden nach Ende Ihres Besuchs automatisch gelöscht. Permanente Cookies bleiben auf Ihrem Endgerät gespeichert, bis Sie diese selbst löschen oder eine automatische Löschung durch Ihren Webbrowser erfolgt.

Cookies können von uns (First-Party-Cookies) oder von Drittunternehmen stammen (sog. Third-Party-Cookies). Third-Party-Cookies ermöglichen die Einbindung bestimmter Dienstleistungen von Drittunternehmen innerhalb von Webseiten (z. B. Cookies zur Abwicklung von Zahlungsdienstleistungen).

Cookies haben verschiedene Funktionen. Zahlreiche Cookies sind technisch notwendig, da bestimmte Webseitenfunktionen ohne diese nicht funktionieren würden (z. B. die Warenkorbfunktion oder die Anzeige von Videos). Andere Cookies können zur Auswertung des Nutzerverhaltens oder zu Werbezwecken verwendet werden.

Cookies, die zur Durchführung des elektronischen Kommunikationsvorgangs, zur Bereitstellung bestimmter, von Ihnen erwünschter Funktionen (z. B. für die Warenkorbfunktion) oder zur Optimierung der Website (z. B. Cookies zur Messung des Webpublikums) erforderlich sind (notwendige Cookies), werden auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO gespeichert, sofern keine andere Rechtsgrundlage angegeben wird. Der Websitebetreiber hat ein berechtigtes Interesse an der Speicherung von notwendigen Cookies zur technisch fehlerfreien und optimierten Bereitstellung seiner Dienste. Sofern eine Einwilligung zur Speicherung von Cookies und vergleichbaren Wiedererkennungstechnologien abgefragt wurde, erfolgt die Verarbeitung ausschließlich auf Grundlage dieser Einwilligung (Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TDDDG); die Einwilligung ist jederzeit widerrufbar.

Sie können Ihren Browser so einstellen, dass Sie über das Setzen von Cookies informiert werden und Cookies nur im Einzelfall erlauben, die Annahme von Cookies für bestimmte Fälle oder generell ausschließen sowie das automatische Löschen der Cookies beim Schließen des Browsers aktivieren. Bei der Deaktivierung von Cookies kann die Funktionalität dieser Website eingeschränkt sein.

Welche Cookies und Dienste auf dieser Website eingesetzt werden, können Sie dieser Datenschutzerklärung entnehmen.

Server-Log-Dateien

Der Provider der Seiten erhebt und speichert automatisch Informationen in so genannten Server-Log-Dateien, die Ihr Browser automatisch an uns übermittelt. Dies sind:

Browsertyp und Browserversion
verwendetes Betriebssystem
Referrer URL
Hostname des zugreifenden Rechners
Uhrzeit der Serveranfrage
IP-Adresse

Eine Zusammenführung dieser Daten mit anderen Datenquellen wird nicht vorgenommen.

Die Erfassung dieser Daten erfolgt auf Grundlage von Art. 6 Abs. 1 lit. f DSGVO. Der Websitebetreiber hat ein berechtigtes Interesse an der technisch fehlerfreien Darstellung und der Optimierung seiner Website – hierzu müssen die Server-Log-Files erfasst werden.

Kontaktformular

Wenn Sie uns per Kontaktformular Anfragen zukommen lassen, werden Ihre Angaben aus dem Anfrageformular inklusive der von Ihnen dort angegebenen Kontaktdaten zwecks Bearbeitung der Anfrage und für den Fall von Anschlussfragen bei uns gespeichert. Diese Daten geben wir nicht ohne Ihre Einwilligung weiter.

Die Verarbeitung dieser Daten erfolgt auf Grundlage von Art. 6 Abs. 1 lit. b DSGVO, sofern Ihre Anfrage mit der Erfüllung eines Vertrags zusammenhängt oder zur Durchführung vorvertraglicher Maßnahmen erforderlich ist. In allen übrigen Fällen beruht die Verarbeitung auf unserem berechtigten Interesse an der effektiven Bearbeitung der an uns gerichteten Anfragen (Art. 6 Abs. 1 lit. f DSGVO) oder auf Ihrer Einwilligung (Art. 6 Abs. 1 lit. a DSGVO) sofern diese abgefragt wurde; die Einwilligung ist jederzeit widerrufbar.

Die von Ihnen im Kontaktformular eingegebenen Daten verbleiben bei uns, bis Sie uns zur Löschung auffordern, Ihre Einwilligung zur Speicherung widerrufen oder der Zweck für die Datenspeicherung entfällt (z. B. nach abgeschlossener Bearbeitung Ihrer Anfrage). Zwingende gesetzliche Bestimmungen – insbesondere Aufbewahrungsfristen – bleiben unberührt.

Anfrage per E-Mail, Telefon oder Telefax

Wenn Sie uns per E-Mail, Telefon oder Telefax kontaktieren, wird Ihre Anfrage inklusive aller daraus hervorgehenden personenbezogenen Daten (Name, Anfrage) zum Zwecke der Bearbeitung Ihres Anliegens bei uns gespeichert und verarbeitet. Diese Daten geben wir nicht ohne Ihre Einwilligung weiter.

Die von Ihnen an uns per Kontaktanfragen übersandten Daten verbleiben bei uns, bis Sie uns zur Löschung auffordern, Ihre Einwilligung zur Speicherung widerrufen oder der Zweck für die Datenspeicherung entfällt (z. B. nach abgeschlossener Bearbeitung Ihres Anliegens). Zwingende gesetzliche Bestimmungen – insbesondere gesetzliche Aufbewahrungsfristen – bleiben unberührt.

Registrierung auf dieser Website

Sie können sich auf dieser Website registrieren, um zusätzliche Funktionen auf der Seite zu nutzen. Die dazu eingegebenen Daten verwenden wir nur zum Zwecke der Nutzung des jeweiligen Angebotes oder Dienstes, für den Sie sich registriert haben. Die bei der Registrierung abgefragten Pflichtangaben müssen vollständig angegeben werden. Anderenfalls werden wir die Registrierung ablehnen.

Für wichtige Änderungen etwa beim Angebotsumfang oder bei technisch notwendigen Änderungen nutzen wir die bei der Registrierung angegebene E-Mail-Adresse, um Sie auf diesem Wege zu informieren.

Die Verarbeitung der bei der Registrierung eingegebenen Daten erfolgt zum Zwecke der Durchführung des durch die Registrierung begründeten Nutzungsverhältnisses und ggf. zur Anbahnung weiterer Verträge (Art. 6 Abs. 1 lit. b DSGVO).

Die bei der Registrierung erfassten Daten werden von uns gespeichert, solange Sie auf dieser Website registriert sind und werden anschließend gelöscht. Gesetzliche Aufbewahrungsfristen bleiben unberührt.

5. Analyse-Tools und Werbung

Google Analytics

Diese Website nutzt Funktionen des Webanalysedienstes Google Analytics. Anbieter ist die Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.

Google Analytics ermöglicht es dem Websitebetreiber, das Verhalten der Websitebesucher zu analysieren. Hierbei erhält der Websitebetreiber verschiedene Nutzungsdaten, wie z. B. Seitenaufrufe, Verweildauer, verwendete Betriebssysteme und Herkunft des Nutzers. Diese Daten werden dem jeweiligen Endgerät des Users zugeordnet. Eine Zuordnung zu einer User-ID erfolgt nicht.

Des Weiteren können wir mit Google Analytics u. a. Ihre Maus- und Scrollbewegungen und Klicks aufzeichnen. Ferner verwendet Google Analytics verschiedene Modellierungsansätze, um die erfassten Datensätze zu ergänzen und setzt Machine-Learning-Technologien bei der Datenanalyse ein.

Google Analytics verwendet Technologien, die die Wiedererkennung des Nutzers zum Zwecke der Analyse des Nutzerverhaltens ermöglichen (z. B. Cookies oder Device-Fingerprinting). Die von Google erfassten Informationen über die Benutzung dieser Website werden in der Regel an einen Server von Google in den USA übertragen und dort gespeichert.

Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.

Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt. Details finden Sie hier: https://business.safety.google/adscontrollerterms/sccs/.

Das Unternehmen verfügt über eine Zertifizierung nach dem „EU-US Data Privacy Framework“ (DPF). Der DPF ist ein Übereinkommen zwischen der Europäischen Union und den USA, der die Einhaltung europäischer Datenschutzstandards bei Datenverarbeitungen in den USA gewährleisten soll. Jedes nach dem DPF zertifizierte Unternehmen verpflichtet sich, diese Datenschutzstandards einzuhalten. Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymisierung

Die Google Analytics IP-Anonymisierung ist aktiviert. Dadurch wird Ihre IP-Adresse von Google innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum vor der Übermittlung in die USA gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Im Auftrag des Betreibers dieser Website wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen gegenüber dem Websitebetreiber zu erbringen. Die im Rahmen von Google Analytics von Ihrem Browser übermittelte IP-Adresse wird nicht mit anderen Daten von Google zusammengeführt.

Browser Plugin

Sie können die Erfassung und Verarbeitung Ihrer Daten durch Google verhindern, indem Sie das unter dem folgenden Link verfügbare Browser-Plugin herunterladen und installieren: https://tools.google.com/dlpage/gaoptout?hl=de.

Mehr Informationen zum Umgang mit Nutzerdaten bei Google Analytics finden Sie in der Datenschutzerklärung von Google: https://support.google.com/analytics/answer/6004245?hl=de.

Google Ads

Der Websitebetreiber verwendet Google Ads. Google Ads ist ein Online-Werbeprogramm der Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.

Google Ads ermöglicht es uns Werbeanzeigen in der Google-Suchmaschine oder auf Drittwebseiten auszuspielen, wenn der Nutzer bestimmte Suchbegriffe bei Google eingibt (Keyword-Targeting). Ferner können zielgerichtete Werbeanzeigen anhand der bei Google vorhandenen Nutzerdaten (z. B. Standortdaten und Interessen) ausgespielt werden (Zielgruppen-Targeting). Wir als Websitebetreiber können diese Daten quantitativ auswerten, indem wir beispielsweise analysieren, welche Suchbegriffe zur Ausspielung unserer Werbeanzeigen geführt haben und wie viele Anzeigen zu entsprechenden Klicks geführt haben.

Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.

Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt. Details finden Sie hier: https://policies.google.com/privacy/frameworks und https://business.safety.google/controllerterms/.

Google AdSense

Diese Website nutzt Google AdSense, einen Dienst zum Einbinden von Werbeanzeigen. Anbieter ist die Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.

Mit Hilfe von Google Adsense können wir zielgerichtete Werbeanzeigen von Drittunternehmen auf unserer Seite einblenden lassen. Die Inhalte der Werbeanzeigen richten sich hierbei nach Ihren Interessen, die Google anhand Ihres bisherigen Nutzerverhaltens ermittelt. Des Weiteren werden bei der Auswahl der passenden Werbeanzeige auch Kontextinformationen, wie Ihr Standort, der Inhalt der besuchten Webseite oder die von Ihnen eingegeben Google-Suchbegriffe berücksichtigt.

Google AdSense verwendet Cookies, Web Beacons (unsichtbare Grafiken) und vergleichbare Wiedererkennungstechnologien. Hiermit können Informationen wie der Besucherverkehr auf diesen Seiten ausgewertet werden.

Die von Google Adsense erfassten Informationen über die Benutzung dieser Website (einschließlich Ihrer IP-Adresse) und Auslieferung von Werbeformaten werden an einen Server von Google in den USA übertragen und dort gespeichert. Diese Informationen können von Google an Vertragspartner von Google weitergegeben werden. Google wird Ihre IP-Adresse jedoch nicht mit anderen von Ihnen gespeicherten Daten zusammenführen.

Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.

Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt. Details finden Sie hier: https://business.safety.google/adscontrollerterms/sccs/.

Google Ads Remarketing

Diese Website nutzt die Funktionen von Google Ads Remarketing. Anbieter ist die Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.

Mit Google Ads Remarketing können wir Personen, die mit unserem Online-Angebot interagieren bestimmten Zielgruppen zuordnen, um ihnen anschließend interessenbezogene Werbung im Google-Werbenetzwerk anzeigen zu lassen (Remarketing bzw. Retargeting).

Des Weiteren können die mit Google Ads Remarketing erstellten Werbe-Zielgruppen mit den geräteübergreifenden Funktionen von Google verknüpft werden. Auf diese Weise können interessenbezogene, personalisierte Werbebotschaften, die in Abhängigkeit Ihres früheren Nutzungs- und Surfverhaltens auf einem Endgerät (z. B. Handy) an Sie angepasst wurden auch auf einem anderen Ihrer Endgeräte (z. B. Tablet oder PC) angezeigt werden.

Wenn Sie über einen Google-Account verfügen, können Sie der personalisierten Werbung unter folgendem Link widersprechen: https://adssettings.google.com/anonymous?hl=de.

Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.

Weitergehende Informationen und die Datenschutzbestimmungen finden Sie in der Datenschutzerklärung von Google unter: https://policies.google.com/technologies/ads?hl=de.

Zielgruppenbildung mit Kundenabgleich

Zur Zielgruppenbildung verwenden wir unter anderem den Kundenabgleich von Google Ads Remarketing. Hierbei übergeben wir bestimmte Kundendaten (z. B. E-Mail-Adressen) aus unseren Kundenlisten an Google. Sind die betreffenden Kunden Google-Nutzer und in ihrem Google-Konto eingeloggt, werden ihnen passende Werbebotschaften innerhalb des Google-Netzwerks (z. B. bei YouTube, Gmail oder in der Suchmaschine) angezeigt.

Google Conversion-Tracking

Diese Website nutzt Google Conversion Tracking. Anbieter ist die Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Irland.

Mit Hilfe von Google-Conversion-Tracking können Google und wir erkennen, ob der Nutzer bestimmte Aktionen durchgeführt hat. So können wir beispielsweise auswerten, welche Buttons auf unserer Website wie häufig geklickt und welche Produkte besonders häufig angesehen oder gekauft wurden. Diese Informationen dienen dazu, Conversion-Statistiken zu erstellen. Wir erfahren die Gesamtanzahl der Nutzer, die auf unsere Anzeigen geklickt haben und welche Aktionen sie durchgeführt haben. Wir erhalten keine Informationen, mit denen wir den Nutzer persönlich identifizieren können. Google selbst nutzt zur Identifikation Cookies oder vergleichbare Wiedererkennungstechnologien.

Die Nutzung dieses Dienstes erfolgt auf Grundlage Ihrer Einwilligung nach Art. 6 Abs. 1 lit. a DSGVO und § 25 Abs. 1 TDDDG. Die Einwilligung ist jederzeit widerrufbar.

Mehr Informationen zu Google Conversion-Tracking finden Sie in den Datenschutzbestimmungen von Google: https://policies.google.com/privacy?hl=de.

Klaviyo

We have integrated Klaviyo on this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter Klaviyo).

Klaviyo is a marketing automation tool for sending emails, SMS, push messages and collecting customer reviews for eCommerce merchants.

For this purpose, Klaviyo stores the consent for email marketing. The following data may be processed in particular: Name, telephone number, email address, address data, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo's online system, website or email, browser used, operating system used, referrer URL).

Klaviyo is used on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Further details can be found in the provider's privacy policy at https://www.klaviyo.com/legal/privacy.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/6149.

The provider uses standard contractual clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.

Order processing

We have concluded an order processing agreement (AVV) for the use of the aforementioned service. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Loox

We use Loox to manage customer reviews and product reviews. The provider is Loox Ltd., Israel.

Loox enables us to collect, display and manage product reviews. Personal data such as email addresses, names and review content may be processed. Loox may set cookies and collect technical data.

The use is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in customer feedback) or Art. 6 para. 1 lit. a GDPR (consent), if this has been requested.

Further information can be found in Loox's privacy policy: https://loox.io/privacy.

PageFly

We use PageFly to create and edit website pages. The provider is PageFly Pte. Ltd., Singapore.

PageFly enables us to create and optimize landing pages and shop pages. Cookies may be set (e.g. AWSALBCORS, connect.sid) and technical data such as IP address, browser information and usage data may be processed.

The use is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in website optimization).

Further information can be found in PageFly's privacy policy: https://pagefly.io/privacy-policy/.

Weglot

We use Weglot for the automatic translation of our website. The provider is Weglot SAS, France.

Weglot enables the multilingual display of our website through automatic translations. IP address, language preferences, browser language and usage data may be processed.

The use is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in the international accessibility of our website).

Further information can be found in Weglot's privacy policy: https://weglot.com/privacy/.

UNPKG

This website uses UNPKG for loading JavaScript libraries and web resources. The provider is UNPKG.com, USA.

UNPKG is a Content Delivery Network (CDN) that may process your IP address and technical data when loading certain website functions.

The use is based on Art. 6 para. 1 lit. f GDPR (technically necessary for website functionality).

Further information can be found at: https://unpkg.com.

Fab Marquee Scrolling Text

We use Fab Marquee for animated text displays and scrolling text on our website. The provider is Fab Apps.

This app allows the display of scrolling texts for announcements and promotional messages. Technical data such as IP address and browser information may be processed.

The use is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in website design).

Further information can be found in the app documentation in the Shopify App Store.

Link-Tracking Services

We use link tracking services to analyze email and marketing links. These can be provided via various installed apps (such as TrackiPal or email marketing tools).

When clicking on links, IP address, referrer information and usage data may be collected for analysis purposes.

The use is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in marketing analysis) or Art. 6 para. 1 lit. a GDPR (consent), if this has been requested.

Shopify Flow

We use Shopify Flow for automating shop processes. The provider is Shopify Inc.

Flow enables automated workflows and can process customer data, order information and usage data.

The use is based on Art. 6 para. 1 lit. b GDPR (fulfillment of contract) and Art. 6 para. 1 lit. f GDPR (legitimate interest in shop automation).

Meta Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the USA and other third countries.

This allows the behavior of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta ad. This allows the effectiveness of Meta ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile on Facebook or Instagram is possible and Meta can use the data for its own advertising purposes, in accordance with Meta's data usage policy (https://de-de.facebook.com/about/privacy/). This enables Meta to place advertisements on Facebook or Instagram pages and other advertising channels. We, as the site operator, cannot influence this use of the data.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

We use the extended matching function within the Meta Pixel.

Extended matching allows us to transmit various types of data (e.g. place of residence, federal state, postcode, hashed email addresses, names, gender, date of birth or telephone number) of our customers and interested parties that we collect via our website to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. In addition, extended matching improves the attribution of website conversions and extends custom audiences.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing carried out by Meta after the forwarding is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. Data subject rights (e.g. requests for information) regarding data processed by Facebook or Instagram can be asserted directly with Meta. If you assert data subject rights with us, we are obliged to forward them to Meta.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on the protection of your privacy in Meta's data protection notices: https://de-de.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing function in the ad settings under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).

With the help of TikTok Pixel, we can show website visitors who have viewed our offers interest-based advertising on TikTok (TikTok Ads). At the same time, with the help of TikTok Pixel, we can determine how effective our advertising on TikTok is. This allows the effectiveness of TikTok ads to be evaluated for statistical and market research purposes and optimized for future advertising measures. Various usage data are processed here, such as IP address, page views, dwell time, operating systems used and origin of the user, information about the ad a person clicked on TikTok or an event that was triggered (timestamp). This data is combined in a user ID and assigned to the respective end device of the website visitor.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

The data transfer to third countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Order processing

6. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke your consent to the storage of data, the email address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data stored by us for the purpose of newsletter subscription will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after unsubscribing from the newsletter or after the purpose has ceased. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

Data stored by us for other purposes remains unaffected by this.

After your unsubscription from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

7. Plugins and Tools

Google Fonts (local hosting)

This page uses so-called Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.

Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

OpenStreetMap

We use the map service of OpenStreetMap (OSM).

We integrate the map material from OpenStreetMap on the server of the OpenStreetMap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, Great Britain. Great Britain is considered a third country safe under data protection law. This means that Great Britain has a level of data protection that corresponds to the level of data protection in the European Union. When using OpenStreetMap maps, a connection is established to the servers of the OpenStreetMap Foundation. Your IP address and other information about your behavior on this website may be transmitted to the OSMF. OpenStreetMap may store cookies in your browser or use comparable recognition technologies for this purpose.

The use of OpenStreetMap is in the interest of an appealing presentation of our online offers and easy retrievability of the locations indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

8. eCommerce and payment providers

Processing of customer and contract data

We collect, process and use personal customer and contract data for the establishment, content design and modification of our contractual relationships. We only collect, process and use personal data about the use of this website (usage data) insofar as this is necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any existing legal retention periods. Statutory retention periods remain unaffected.

Data transfer upon conclusion of contract for online shops, merchants and goods dispatch

When you order goods from us, we pass on your personal data to the transport company entrusted with the delivery and to the payment service provider entrusted with processing the payment. Only such data is released as is required by the respective service provider to fulfill its task. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given corresponding consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transfer your email address to the transport company entrusted with the delivery so that it can inform you about the shipping status of your order by email; you can revoke your consent at any time.

Payment services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g. name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of a smooth, convenient and secure payment process (Art. 6 para. 1 lit. f GDPR). If your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For details, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. You can find Apple's privacy policy at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find Google's privacy policy here: https://policies.google.com/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g. installment purchase). If you choose to pay with Klarna (Klarna checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can find details on this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Sofortüberweisung (Instant Transfer)

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter "Sofort GmbH"). With the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to fulfill our obligations. If you have chosen the "Sofortüberweisung" payment method, you transmit your PIN and a valid TAN to Sofort GmbH, with which it can log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and carries out the transfer to us with the TAN you have provided. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit limit of the overdraft facility and the existence of other accounts and their balances are also automatically checked. In addition to the PIN and TAN, the payment data you entered and your personal data are also transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address and, if applicable, other data required for payment processing. The transmission of this data is necessary to unequivocally determine your identity and to prevent fraud attempts. For details on payment with Sofortüberweisung, please refer to the following link: https://www.klarna.com/sofort/.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter "American Express").

American Express may transfer data to its parent company in the USA. The data transfer to the USA is based on the Binding Corporate Rules. You can find details here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

Further information can be found in American Express's privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter "Mastercard").

Mastercard may transfer data to its parent company in the USA. The data transfer to the USA is based on Mastercard's Binding Corporate Rules. You can find details here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, Great Britain (hereinafter "VISA").

Great Britain is considered a safe third country in terms of data protection law. This means that Great Britain has a level of data protection that corresponds to the level of data protection in the European Union.

VISA may transfer data to its parent company in the USA. The data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

Further information can be found in VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.